The Story Behind Incendo: Igniting the Flame Within

When I created Incendo, I knew it had to be more than just a name. It needed to capture the heart of what drives athletes — and what has fueled my own journey: the relentless pursuit of growth, the resilience to rise from setbacks, and the fire to chase excellence every day.

Incendo comes from the Latin word meaning "to ignite" or "to set in motion."

It represents the moment a spark becomes something greater: a force that drives purpose, passion, and transformation. It speaks to the beginning of every athlete's journey — the moment they decide to dream bigger, train harder, and live with intention.

The Incendo flame in our logo isn’t just a design. It's a reflection of motion, change, and energy. The flowing lines symbolize the ups and downs of an athlete’s path — moments of challenge, breakthrough, and relentless forward momentum.

At Incendo Coaching, we don’t just train for podiums. We train to ignite the flame within each athlete. A flame that carries through the early morning swims, the tough intervals, the moments of doubt — and the moments of triumph.

This brand is deeply personal. It's a reflection of everything I’ve lived through as an athlete: the victories, the setbacks, the growth. It's about lighting that inner fire not just once, but every day, with every session, every step forward.

When you train with Incendo, you're not just chasing a goal. You're igniting a journey — one fueled by passion, purpose, and belief.

Welcome to Incendo. Let's set your journey in motion.

#IgniteTheFlame #IncendoCoaching #FuelYourJourney