The Benchmark for Triathlon
Led by Henri Schoeman —Olympic medalist, Commonwealth Games Champion, World Champion and 70.3 IRONMAN Champion.
From first finish lines to world titles.
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Invest in Your Race Day
Apply to JoinYou’ve put in the training — now refine the details that matter. Prepare for Durban 70.3 with expert guidance, course-specific execution, and ongoing support to race day.
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1-on-1 Coaching with Henri Schoeman
Apply HereWork directly with Olympic medalist Henri Schoeman on a personalized plan built around your goals, schedule, and performance data.
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StrokeFix
Learn MoreFix Your Stroke. Unlock Speed.
Send in your swim video and get elite-level technique analysis from one of the fastest swimmers in triathlon history.
It's not about being the fastest from the start. It's about being relentless enough to finish stronger than you began.
What Our Athletes Say
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"For being an athlete who started late in this sport Henri is an incredible coach who not only builds performance but builds people. The support, knowledge, and mindset training made all the difference in helping me on my journey to try and reach my full potential in the sport.
In my opinion, Great coaching goes beyond training — it’s about guidance, mindset, and support. Thanks to his expert advice and unwavering encouragement, I was able to push past limits and achieve new PB and get better in areas I had doubts in myself now I can do more and have confidence when the going gets tough and feeling exited as this is not the end but the start of achieving a lot more."- Mynhardt
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"I’ve been working with Henri for nearly two months now and honestly I couldn’t recommend a better coach.
The training has been incredible from day one. What stands out the most is the knowledge Henri brings he doesn’t just set workouts and leave me to it , he explains why we’re doing them and the long term gains I can expect to see. That insight has completely changed how I approach my training. Beyond his knowledge and experience, I’ve really appreciated the time he takes to guide me and answer any questions I have.
In such a short space of time, I’ve seen massive improvements across all three triathlon disciplines. I’m stronger, more confident, and performing at a level I genuinely didn’t expect to reach this quickly.
If you’re serious about improving and want a coach who truly knows his stuff and genuinely cares about your progress, Henri is your guy."- Vaughan
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"Henri helped me with so much more than technique because he really believes in you too. I am very grateful for his openness to share his wisdom from years of experience. Honestly, I could not emphasize the value of Henri’s help and how far my swim stroke and swimming mindset has come with working with him."
- Jack
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"Jason has attended some stroke correction lessons for his swimming. He has seen a big improvement in his swimming times just from the few lessons he attended. He will continue with lessons as the results are positive and confidence building for Jason."
- Bernadize
The Henri Schoeman Foundation
Built on the legacy of an Olympic medalist and world champion, the Henri Schoeman Foundation empowers underprivileged athletes across South Africa. Through coaching, mentorship, and development programs, we’re creating opportunities where none existed.
Partner with us and be part of building a future through sport.
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When I created Incendo, I knew it had to be more than just a name. It needed to capture the heart of what drives athletes — and what has fueled...
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Triathlon is a sport built on precision, passion, and persistence. But even the most determined beginners can fall into common training traps that slow progress, risk injury, or steal the...
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